What I Learned From the Master of Propaganda - #PropagandaWatch

10/13/202057 Comments

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Did you know that Edward Bernays was on Late Night with David Letterman in 1985? Well, he was, and the full conversation is up on GooTube (for now). Join James for an exploration of the insights we can gain into the manipulation of the public mind by the man who literally wrote the book on Propaganda.

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Edward L. Bernays interview, 1986-10-23

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  1. 9tH says:

    Marc Randolph

    Born Marc Bernays Randolph

    April 29, 1958 (age 62)
    Chappaqua, New York, U.S.
    Alma mater Hamilton College
    Occupation Co-founder and former CEO of Netflix
    Spouse(s) Lorraine Kiernan Randolph
    Children 3
    Family Bernays family

    • Libertydan says:

      Marc Bernays Randolph (Co-founder and first CEO of Netflix) was a great Nephew of Edward Bernays.
      I recall getting many a Documentary on DVD by way of Netflix through the Mail (before the invasion of Iraq). Youtube did not even exist at that time. It never occurred to me that I might want to invest in Netflix.
      From my prospective, Netflix provided a good service where I could get recently made Documentaries on subjects that were being censored from Main Stream Media.
      Of coarse we know that Netflix has become a very successful Company and that Marc Randolph has moved on, yet I see no need to focus on him. As far as I can tell, he made an honest buck.

      • 9tH says:

        ‘As far as I can tell, he made an honest buck.’

        I do not think manipulating the masses is what one can consider ‘an honest buck’. Honestly don’t.

        As an example why not: i had this discussion with my 19yr old. About drug-use/abuse. I claimed that the ptb want young people to be asleep, that they only have benefit of having the population drugged out of their wits. She refused to see my point. It is hard explaining ‘social engineering’ to a kid without destroying their lust for life. Nevertheless it is necessary for them to become aware of manipulation, how it infects their thinking or behaviour. She came back to the subject shortly after. She had noticed how, in almost every episodes of the the netflix series she had watched since, some person or more was/were taking or was on some drug.

        Not really an honest earn that.

        I do not want to focus on this Bernays. I think it may be important though, to keep it in mind. When watching whatever flix.

        • Libertydan says:

          I found Netflix a source for good information and never veered from Documentaries which I could not get elsewhere at that time. Given that that was about 19 years ago, I can assume things have changed,and so have I. Indeed, I have found other Sources, including “The Corbett Report”.
          I would also note that Youtube was good when it started out. It seems that Innovative ideas are allowed to flourish to a certain point before they are corrupted or bought out. I could paraphrase Ernie Hancock on his most recent interview with JC saying;
          YouTube, Bitchute, it doesn’t matter who it is, sooner or later they all sell out for a price.
          Having grown up in the Detroit area, I have seen where GM, and Ford bought up the Patent Rights to good ideas just to keep them off the market. I guess the corporate elites think “Competition is a Sin”, just like J.D. Rockefeller did. In Fact, GM collaborated with Standard Oil to rip up Publicly Owned Electric Trolley Lines in the 1950’s. As the low pollution Trolley was replaced with Gas powered Buses, (GM made the Buses and Standard Oil sold the Oil to run them), cities like LA began to suffer from smog and pollution.
          Indeed, making money was their only concern, and the people were victimized, for profits.

          • 9tH says:

            Good business ah.. what you say reminds me of henry ford’s hemp car and hemp fuel. Just because i read about it lately. But the world would have been better of without all that good business.

        • cu.h.j says:

          Yes, Bernays seemed to lack a strong moral directive. I think he was the kind of person who liked to make money and enjoyed manipulating people. He was highly skilled at this and enjoyed doing it, regardless of how it may harm people.

          Many CEOs and people in positions of power also have this sociopathic tendency. It allows them to rise to the top without being encumbered by a conscience.

  2. Libertydan says:

    So, Doctor Bernays was not a real Doctor but he did get a couple of Honorary Doctorates for speaking at Universities because he was considered an Expert at Propaganda.
    Note that Bill Gates (the 65 year old that dropped out of Harvard after three years) has also received a number of Honorary Doctorates. Bill Gates is an Expect at what? Well, he made a lot of money. So, there you have it,
    “Dr. Gates”.

    • cu.h.j says:

      Indeed. The propaganda we are fed says that if someone is very wealthy they should be idolized and their opinions should be valued. Gates pays for a lot of his own publicity, so he pays for his own PR. It’s disgusting.

  3. james.w says:

    [SNIP – No urls without titles and/or explanations of why people should be clicking on them, please. -JC]

  4. Nivek S says:

    Which bogeymen will get me first… the ones in the white coats or the ones in the blue helmets? I suppose I’ll know by 2030.

  5. james.w says:

    Who was the man who wrote the book in which he said, ~”My job is to make people unhappy and then think my produce will make them happy”?

  6. Libertydan says:

    The Ivory Soap story by Bernays got me thinking about Proctor and Gamble (P&G) and thus Foster Gamble who has Directed both “Thrive” and “Thrive II”.
    The fact that P&G hired Bernays to help sell their product should not be used to condemn P&G. Ivory Soap remains a good product to this day and I cannot see where increasing it’s sales hurt anyone.
    On the other hand, Bernays was hired by the makers of Lucky Strike cigarettes to increase smoking among women. He was also hired to manipulate the minds of the masses by other unscrupulous companies and he took the money. Thus, he was guilty of putting Money over Morals.
    Note that P&G was among Bernays first customers and that little, if any damage, was done. It did however serve as a Means for Bernays to Sell Himself as a manipulator of the minds of the masses and allowed him to get more and more lucrative contracts. Indeed, Bernays was someone that the evil bastards could Use, and they did.
    That said, I highly recommend “Thrive” and/or Thrive II” which can be seen at http://www.ThriveOn.com

    • mrbarbecue says:

      Uh-uh. Gotcha, gotta get into that mindtrap corporate “utopic” movies like Thrive. I heard somebody listing places this nefarious MK movie was promoted and the first place named on that podcast was corbettreport. I was very surprised so I searched only this site and thrive and he was confused, this subscriber has promoted it in the comments section and also defended Bernays. Ivory Soap propaganda is not nefarious but it’s a beta test pretty much for Bernays true intentions back then.

      Letting this post un-replied to is pretty surprising. I used to post much more but when I did, people would detect such deception in a flash. Nice try, we don’t need no California new ageism. Is this Lisa Clapier? lol

  7. HomeRemedySupply says:

    Oh! I need to add bacon and eggs to my grocery list!

    Mr. #PropagandaWatch, Thank you for the reminder.

    Corbett Report – Why Do You Eat Bacon and Eggs?
    (9 minutes)

    • Libertydan says:

      Bacon and Eggs is actually a good breakfast. Cereal is not a good breakfast, as it leads to Diabetes, yet it was sold to the Masses as a necessary part of your daily diet.
      Just because Bernays was hired to sell it, doesn’t make it bad, eh!

      • HomeRemedySupply says:

        You are right. In fact, for real, just prior to typing, I wiped my chin after having four eggs with powdered greens on the top and a bit of Flax bread.
        Green eggs & hamming it up style.
        Let me grab a couple beers or artificially sweetened sodas to wash it down. 😉

        • cu.h.j says:

          No, don’t drink artificial sweeteners they are really bad. Beers are fine, as long as you don’t overdo it, but the artificial sweeteners are worse than beer.

          Here’s an article from the Scientific American about a study done by an Israeli scientist that hypothesized that artificial sweeteners may damage gut bacteria leading to obesity.


          • HomeRemedySupply says:

            I am so sorry.
            I apologize.
            It’s hard to read my humor behind typed comments.
            There’s no intonation.

            I am such a natural health nut, overly done at times…I have bookcases filled with herbs, supplements and all sorts of alternative health stuff. But I have vices. I smoke ‘organic’ tobacco, and on occasion, I will have a beer…for breakfast… after a full pot of coffee. I don’t do pot. Not since 1976.

            Yes, I know A LOT about aspartame and other artificial sweeteners.

            At TX A&M back during 2005-2008, I used to rail against synthetic sweeteners in different Bio-Chem classes or Education classes.
            For the Environmental Sciences degree, I took the same classes as the Pre-Med students.
            I talked one pre-med student into doing an aspartame experiment for his lab project. He said that the hearts of the frogs doubled in size.
            I was supposed to write a one or two page paper on a plant for a Biology class. It became longer. I got a B minus or C, and the Professor made fun of it in front of the class of 60 students, trying to humiliate me. But, I did a touche’. A week or so later, I told her in front of the class that it was published online. http://www.mpwhi.com/stevia.pdf

    • debra.b says:

      The Corbett Report is such a treasure trove of information. I can’t bear to think of it ever being destroyed.

      As far as eggs. Plain old scrambled eggs (no bacon for me) is something that is very easy on my gut and to swallow. It’s become a staple food since I made my way back to eating solid foods again. Which took about a year and a half after I had surgery on my esophagus.

      But, that is an interesting bit of fact. Bernays is a slippery devil. He creeps me out.

  8. Duck says:

    I dont know much about his personal life…but his Uncle Fraud was a disgusting pervert who appears to have been abused sexually and thought that were HE able to ‘pass on’ the abuse it would cure him.
    I read that in “Degenerate Moderns” by E M Jones, add in the fathers of behaviorism and their uncontrolled sex lives and then Kinsey who may have died from hanging himself by his testicles for sexual pleasure (and most certainly DID circumcise himself for fun) and the whole idea of letting psychologist use their skills on humans appears a bad idea.

    • cu.h.j says:

      I had no idea Freud was a perve. I’ll look more into it. That would make sense since Freud was preoccupied with sex in a pathological way.

      • Duck says:

        To be fair we dont know that he actually abused boys, but he did write that it was a cure for nurosis…. VERY much the stuff pedos tend to say. His sex life IS known to have been unconventional
        The book is a series of bio’s which throw light on the personal lives of the change agents of the last hundred years. Here he gives a talk on the book. Jung was into adultery and Dr Jones take on guilt (he is a catholic after all) as a driver of politics is an interesting idea

        But Libido Dominandi is even more in depth on how the world was changed… I used to study psychology, but found the people in it tended to be weirdo’s and dropped the course

        • victoria says:

          in my late twenties, shortly after i heard about jung, i read one of his books, a rather thick hardcover, dont recall title. the familiarity freaked me out, as if i’d read before, the words on the page sometimes “lit up” & crazy fast reading speed. back then i had no idea books were used in my programming … a library was internally embedded.

          several years ago, read an article which talked about jung & the occult, didnt bookmark, but today found several incl Paganism And The Secret Orgies Of Carl Jung which references:

          PDF The Aryan Christ: The Secret Life of Carl Jung — here’s a description of the book at amazon…

          Carl Gustav Jung, along with Sigmund Freud, stands as one of the two most famous and influential figures of the modern age. His ideas have shaped our perception of the world; his theories of myths and archetypes and his notion of the collective unconscious have become part of popular culture. Now, in this controversial and impeccably researched biography, Richard Noll reveals Jung as the all-too-human man he really was, a genius who, believing he was a spiritual prophet, founded a neopagan religious movement that offered mysteries for a new age.

          The Aryan Christ is the previously untold story of the first sixty years of Jung’s life–a story that follows him from his 1875 birth into a family troubled with madness and religious obsessions, through his career as a world-famous psychiatrist and his relationship and break with his mentor Freud, and on to his years as an early supporter of the Third Reich in the 1930s. It contains never-before-published revelations about his life and the lives of his most intimate followers–details that either were deliberately suppressed by Jung’s family and disciples or have been newly excavated from archives in Europe and America.

          Richard Noll traces the influence on Jung’s ideas of the occultism, mysticism, and racism of nineteenth-century German culture, demonstrating how Jung’s idealization of “primitive man has at its roots the Volkish movement of his own day, which championed a vision of an idyllic pre-Christian, Aryan past. Noll marshals a wealth of evidence to create the first full account of Jung’s private and public lives: his advocacy of polygamy as a spiritual path and his affairs with female disciples; his neopaganism and polytheism; his anti-Semitism; and his use of self-induced trance states and the pivotal visionary experience in which he saw himself reborn as a lion-headed god from an ancient cult. The Aryan Christ perfectly captures the charged atmosphere of Jung’s era and presents a cast of characters no novelist could dream up, among them Edith Rockefeller McCormick–whose story is fully told here for the first time–the lonely, agoraphobic daughter of John D. Rockefeller, who moved to Zurich to be near Jung and spent millions of dollars to help him launch his religious movement.

    • Jed says:

      Thinking Psychologists a bad idea? That’s a good one to write in to the DSM publishers, tell them to put it next to pediatric bipolar disorder.

  9. Mielia says:

    Concerning learned or earned Authority
    it can be False Authority as well

    learnt errors, false info, false practices
    see medical mis-treatments, Ioannidis Why Most Research is Wrong, Citation Crisis or the
    march interview by Richard Grove with his “doctor” (I don’t know the proper title, herbal medicine general specialist or something)
    compare that to a regular doctor
    one of them has to be spectacularly wrong on certain medical questions

    To Err is Human!
    And the latest scientific standard is just the latest error.

    which is by the way a reason why it is a good thing that humans die.
    Remember the Planck quote on scientific progress.

    I used the doctor example as those are some who have practical experience and practical knowledge generally is less prone to a complete failure (craftsmen etc) as theoretical knowledge (“economics” or “climate science”) but it can accumulate bad practices too.

  10. highwaytoserfdom says:

    been doing some digging on the The Secondary Market Corporate Credit Facility (SMCCF) will initially purchase corporate bonds to create a corporate bond portfolio that tracks a broad market index developed for the SMCCF (Broad Market Index).


    the spread sheet is something that the devil in details.. or should say the plan demonic in details

    Procter & Gamble – Esop N.A. Consumer Non-Cyclical <0.01%
    Procter & Gamble Co/The 2572IBTT8CCZW6AU4141 Consumer Non-Cyclical 0.37%

    2. The index weight is determined as follows: eligible issues are identified and aggregated; limits are applied at ultimate parent and allocated pro rata to each issuer. The limit-adjusted amount for each issuer is divided by the total eligible universe adjusted for limits. The limit-adjusted universe as of September 01, 2020 was $635 billion.

    So 2,349,500,000
    and less than 63,500,000 for the employee esop

    The interesting thing is Warren Buffet P&G ownership and involvement in Bill and Milinda Gates foundation 2.3 billion and 63.5 million In the one company that I have interest these bonds had Euro libor riders.. Not exactly sure of what is going on here..

    Balmer was from P&G speaking of Soap Wash rinse and repeat.. IMO FDR Weimar profiteering all over again.. Sick Mo Fo's definitive proof of inbreeding.

  11. gauntlet33 says:

    James, I also found it interesting that Letterman hurried up Bernays (and I believe the audience laughed as well) re Bernays’ long-windedness. Arrogance of the supposed “elite” at its best.

  12. Octium says:

    “By the way if anyone here is in advertising or marketing…kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can“ – Bill Hicks

    ….not that I’m encouraging anyone to commit suicide, unless you are in advertising or marketing of course.

  13. fer67 says:

    Having spent a lot of time in academia, just because someone has a PhD does not mean that they are necessarily a good ‘expert’. Esp considering how many of them are funded to support corporate profits. My experience is that experts can be complacent, lack interest in new ideas, and be very good at enjoying the power of being an expert without necessarily thinking very much after they achieve a certain status. But someone like Eric Dollard? He’s a genius expert that no one will listen to because he is eccentric and a genius and doesn’t care about titles. So a title or a degree does not make someone a good expert. It means they have a chance at being an expert, if they give enough of a crap to do so. They could also be a sell out.

  14. tropi says:

    Now, imagine the psychological effect on children watching people bow their heads in submission as a gun (shaped instrument) is pointed at the forehead to read body temperature.

  15. Peripatêtikos says:

    It’s certainly true, and Curtis gave his own game away pretty blatantly in that last film cited. He is the Beeb’s token “renegade” with apparently unlimited time to ice-fish their video archives. His blog was interesting becaue of this, but self-awareness is not his strong suit… hence his stellar career wiith the BBC.

    • Peripatêtikos says:

      Trivia: AC was friends I believe with Gang of Four, a great minimalist post-punk band from Leeds (whom I saw perform many times), and who also sported fashionable Gauche packaging.

    • Peripatêtikos says:

      ‘Hypernormalization’ is the last film I refer to. AC’s distilled and characteristic style-sans-substance approaches perfection: messaging-without-message. I especially note the treatment of Trump, Putin and Surkov toward the end. It’s essentially “point-and-sputter” in documentary form. If you are a normie, having internalized “what everyone already knows” you might well say, “Yeah, he’s exactly right,” but you’d be hard pressed to say what he’s actually saying.

    • Peripatêtikos says:

      To his credit, he does make films which are easy to watch, and his writing — or I should say his diction — is not pomo gibberish, like Zizek’s, for example. His logic and syntax are, however, that of a charlatan, equal to or even greater in stature than Saint Slavoj.

  16. manbearpig says:

    swapping the real for the counterfeit…

    the paper representing the gold… an entire civilization built on that principal of swapping the real for the fake… or rather the representation… the counterfeit…

    Very powerful proposition
    (that makes me think it could be interesting to do a podcast or FLNWO on Baudrillard.)

    And to what extent is the gold itself merely the representation of what we really hope to obtain with it; food, clothing, entertainment, respect, prestige…?

    Yes, I understand that the gold is the “convenient” means of efficiently exchanging an infinite variety of more or less tangible goods and services but the paper is even more convenient. One has a certain rarity and the other doesn’t, but, ultimately they’re both only representations of true value…

    How do we build a society on the actual values themselves rather than their counterfeit representation…I wonder…
    with something digital? Should the exchange of digital become the foundation of our society rather than tangible pieces of paper? supposedly the digital is less likely to be manipulated… trustless… building socio-economic interaction on a lack of need to trust…


    • manbearpig says:

      I think I lost sight of my idea in my comment above. It wasn’t supposed to be a statement about cryptocurrency or anything. What I originally meant was:

      I thought it was interesting when Mr. Corbett spoke about swapping the “real expert” (or brain surgeon) with the “Mister Pundit in a white coat, conflating the image or symbol of a thing for the actual thing itself… and how that mentality has peremeated our culture, extrapolating to many other aspects of our life such as swapping “real information and curiosity for packaged and processed 8 o’clock news infotainment” or swapping a symbolic gesture like voting for being involved in the life of your community or state or country. Orrrr… swapping Biopics for learning real history, orrr swapping the fake nutrition of McDonald’s salads for real nutrition, orrr real life for Netflix or wearing sneakers and jogging suits instead of really being active or having Facebook friends instead of friends or

      … anyhow, you get the idea but I got swept away by the idea of intrinsically valueless paper money for highly valued gold… as being the foundation of this civilization hypnotized by the counterfeit symbol rather than the thing being symbolized…

      allright, back to your regularly scheduled program… I’ll just creep back into my hamsterwheel now…

  17. manbearpig says:

    What propaganda causes me to clench my teeth and shiver when I read this?:

    “OCTOBER 14, 20201:31 AM UPDATED 5 HOURS AGO
    World Bank board approves $12 billion for COVID-19 vaccines, treatments in developing countries
    By Reuters Staff

    The World Bank said the financing program will include technical support to recipient countries so they can prepare for deploying vaccines at scale, and will signal to drug companies that there will be strong demand and ample financing for COVID-19 vaccines in developing countries.”

    The propaganda involved in promoting eugenical white man’s burden… is staggering… (combined with the stranglhold of “problem, reaction, solution…”)

    What’s infinitely more staggering is, of course, how effective it is.

  18. James.L says:

    Well, how does one safely download from YouTube…or another site for that matter??? I must have missed that episode.

  19. Octium says:

    At least Letterman chopped the old devil* off to go to a commercial break.

    *Meant to be taken literately – not as a form of admiration!

  20. laizz says:

    James says : Edward Bernays sells himself as a …. ! this is not a great insight, because this can be said consciously or unconsciously about all people, some more successful than others. More interesting is what Edward Bernays uses to sell soap. He invents a game ( sculpture competition ) for his target group ( children ) by turning the soap into a toy for his target group. With this he gives the soap a joyful function and combines pleasant emotions with the soap, so pleasant that this application becomes popular and viral. I have the impression that James here portrays Bernays as a charlatan who manipulates people to buy soap. The question here is: is the joy of the game real or is it fake?

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