Cambridge Analytica: The Backstory

http://www.corbettreport.com/mp4/cambridgeanalytica.mp4Podcast: Play in new window | Download | EmbedCambridge Analytica is in the news for its psychographic profiling of the population via Facebook data scrapes. So do you know about the scandal and its background?...
Episode 319 – Psychographics 101

Episode 319 – Psychographics 101

http://www.corbettreport.com/mp3/episode319_psychographics.mp3Podcast: Play in new window | Download | EmbedWhat do you get when you combine behavioural science with big data and use the new Frankenstein hybrid to better influence people’s thoughts, opinions and...

How Big Data is Engineering Your Life

“I’ve got no strings So I have fun I’m not tied up to anyone They’ve got strings But you can see There are no strings on me!” -Pinocchio Pinocchio is the story of a marionette that dreams of becoming a real boy. He wishes upon a star,...