Tag: psychometrics

Episode 319 – Psychographics 101

07/01/201746 Comments

What do you get when you combine behavioural science with big data and use the new Frankenstein hybrid to better influence people’s thoughts, opinions and desires? Why, psychographics of course! Join James today as he delves into the murky world of billionaire hedge fund owners, creepy thought manipulators and the Trump campaign.

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How Big Data is Engineering Your Life

05/21/201749 Comments

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